Johnnie Walker Gold Tour

Johnnie Walker Gold Tour

Client :

Whisky Johnnie Walker Gold Label (Moët Hennessy Diageo - LVMH Group)

Project :

Promotional tour in 5 Hit List French clubs such as, VIP Room (Paris), l'Etoile (Paris) and le Karément (Monaco).

Date :

2006

Images

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Videos
Video Report Karément Party Monaco Jingles Johnnie Walker Gold

 

Target :

Clubs which are Johnnie Walker's trademark clients and the 5 000 greeted customers

Brief :

Conception, artistic management, communication and executive production of a tour in 5 trendy French clubs. Communication on the frozen way of consuming the whisky. Creation of decoration for the club, Gold Label world showed and presented through video and whisky tasting served by hostess.

Assignment :

Study and concept development for the event. Entertainment and goodies. Select and brief the team (hostess, organizer), realisation of video and 2D/3D creation around the brand. Decoration conception and creation, trademark visibility.